For quite some time, the rumble of discontent about the nation’s telecom services has failed to convey to the operators the necessary sense of urgency about their lousy operations. Now they have to pay for the vices of treating their customers with prolonged contempt. The Nigerian Communications Commission (NCC) recently came hard on three of the four major operators. Except for Etisalat, which was given a clean bill, MTN Nigeria Communications Ltd., Globacom Ltd and Airtel Network Ltd were fined N647.5 million for their demoralised services for the month of January 2014.
Besides, according to the NCC, if they failed to pay the sanctions
before March 7, 2014, the fee would be upped to N2.5 million daily. The
three operators were also barred from selling new SIM cards
throughout March in addition to a ban on all their annoying promotions
until the identified key performance indicators (KPIs) are addressed. We
welcome the intervention of the NCC on this vexatious issue. It
is indeed noteworthy that we have consistently, on this page, called on
the network providers to address the widespread complaints.
Unfortunately, they seem determined not to play by the rules. Now that
the NCC is living up to its responsibility, the telecom operators do not
deserve any sympathy.
As we stated recently, the rate at which the services of the
nation’s major telecommunications operators had degenerated in recent
times is unacceptable. This lamentable decline in quality of service
came to the fore during the last yuletide season when it became so
difficult to place calls both within and across networks, while short
messages or texts took several days to be delivered. With dropped calls
and non-completion of calls now standard practices by the telecom
providers, the euphoria and relief that greeted the advent of the
general system for mobile communications (GSM) a little over 11 years
ago seem to be on the wane.
In their bid to go round the problem, many Nigerians resorted to
carrying no fewer than three phone handsets for the different networks.
Even with that expensive habit, there is indeed no end to the litany of
woes which the subscriber goes through as there are periods when none of
the networks would work. For those who use the internet, many have
also resorted to subscribing to no fewer than three or four internet
modems because a single service provider will certainly disappoint.
Due to the declining quality of service by the telecom providers, the
NCC in 2012 sanctioned all the four service operators to the hefty sum
of N1.2 billion, in addition to banning all manner of promotions. But if
they paid the fine, their services deteriorated further with dubious
promotional campaigns wooing subscribers to spend more money in return
for very ludicrous prizes.
Even at that, there is abundant evidence that Nigeria remains a major
growing market for telecom operators as the nation’s teledensity has
continued to grow. Yet it would seem that the higher the
teledensity, the worse off the subscribers become. The growth disguises a
worrying deterioration.
But the telecom operators blamed this lamentable situation on a series
of natural and man-made mishaps which dealt some serious blows to their
infrastructure and equipment. The heavy floods of the last two
years were said to have taken a toll on telecommunication facilities
across the country. The attack on the facilities and equipment of some
major operators by the Boko Haram group up north was also a drawback.
But it is now difficult to reconcile the sustained poor services with
these incidents.
That is why we commend the NCC for its present stance to arrest the
slide. Those that cannot significantly improve their services should
attract more sanctions, with an option that includes suspension of their
operating licences. Whatever it will take to enforce compliance must be
done to ensure that subscribers get value for their money.
Via:ThisDayNews
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